The JJA Jewelry Design Award, the top jewelry design contest, is held once every two years. This year, we will hold an award ceremony for the winning entries selected from among many entries from all over Japan.

Come and witness the joyous occasion of the creators with new possibilities who will lead the jewelry industry in the future.

The opening ceremony will be held at the beginning of the exhibition.

In the first part (keynote speech), the sustainability of the pearl industry will be presented from three angles (People, Planet, Pearl) through the life cycle of pearls. The 'People' angle focuses on the thoughts of the people from production to processing/distribution and consumption, and the high level of human skills that cannot be mechanised, while the 'Planet' angle focuses on the satoumi economy, a characteristic of pearl cultivation. “Pearl" introduces the culture created by pearls, the stories and traditions of people connected by pearls, and the richness of their hearts and minds. The presentation will also introduce the recent new initiative 'Upcycling' from the perspective of the SDGs.

In the second part, Mr A, an active pearl farmer, and Mr Atsumi, a researcher studying Akoya pearl oysters adapted to climate change, will be invited for a cross-talk session to hear how three generations of pearl farmers are raising pearls and how they are coping with environmental changes that are getting worse year by year. He will also talk about the efforts of a researcher from Mie Prefecture who is continuing research on Akoya oysters adapted to climate change, and the sustainability of pearls from the researcher's point of view.

One Chinese industrial Association recently released the "2023 Development Report on Chinese Colored Gemstone Industry" after conducting in-depth and detailed research. The report provides an overview of the colored gemstone industry and the consumption circumstance in China, including specific data on the major varieties of colored gemstones in the Chinese market and highlights some of the main issues currently present and insights into the future trends of the colored gemstone market in China. The presentation will also cover the current development status of e-commerce livestream in the Chinese jewelry market and discussion of future market opportunities.

[Sequential translation: Chinese ⇒ Japanese]

Taobao is China's leading online mall operated by Alibaba Group, the largest e-commerce company in China.

This year an overseas jewelry sales representative from Alibaba will visit Japan Jewellery Fair and will introduce the latest trends in jewelry sales in the Chinese e-commerce market and business opportunities for Japanese jewelry brands.

Don't miss the best opportunity to learn the secrets of success in the Chinese jewelry market!

1. Sales scale and trend of overseas jewelry on Taobao

2. What kind of jewellery do Chinese consumers prefer?

3. Difficulties and challenges of overseas jewellery sales in the Chinese market

4. Sales strategies for overseas jewellery brands to succeed in the Chinese market

5. What are Chinese consumers' needs for Japan made jewelry?

6. How to promote Japanese jewelry products in the Chinese market

7. Characteristic analysis of jewelry brands preferred by Chinese consumers

[Sequential translation: Chinese ⇒ Japanese]

While digital membership and advanced information transmission are essential to maintain relationships with customers, there is also a need to transform to the creation of fan customers through customer experience (CX), in which customers can feel the warmth of the human touch in the real store. We will introduce how to create stable business performance through continuous relationships with customers by structuring specific employee training "how it should be" and "training procedures" for this purpose.

15：00-15：30
[Special Public Lecture] Talk Tae Maeda x Makiko Shimotori

15：45-16：15

Ann Mika's talk show

16：15-16：45

Talk show "How to use a jewelry coordinator - How to develop a reliable salesperson"

16:45-17:05

Lottery

Gemstones are beautiful and rare natural resources, and their production is limited. Heating and other human means have been used to ensure a stable supply of gemstones to the market. In this lecture, we will introduce in detail the heat treatment applied to gemstones, focusing on corundum and other colored stones.

Mr. Ikuo Atsumi serves as chairman of the Colored Stone & Pearl Committee of the Association of Gem Laboratories Japan and is one of the leading authorities in Japan in his field. In this presentation, Mr. Atsumi will provide jewellers with useful tips for easily distinguishing between various gemstones, illustrated with past case examples. This seminar was one of the most highly attended sessions at Yamanashi Jewellery Fair in April 2023.

Tourmaline has always been a strong favorite in the colored gemstone market, which has become increasingly popular in recent years. This seminar will provide a new overview of the unique characteristics of this most complex mineral, its typical processing and color mechanisms, and the origin of Paraiba Tourmaline.

The diamond industry is facing unprecedented changes due to the Chinese post-zero corona, the prolonged Russian-Ukrainian war, changing consumer awareness and rapid technological development. Explains the current status and future prospects of the global diamond industry from the perspective of the Shanghai market.

The best combination of latest 3D printer and castable resin is the most powerful tool available currently for jewelry innovators.   Suit up for best productivity and coming Jewelry Manufacturing 3.0.

Language: Japanese

A networking event will also be held where you can casually exchange business cards with people in various positions in the jewelry industry, such as engineers, designers, school personnel, and jewelry company personnel. Anyone can participate, including those who are learning jewelry production and those who are interested in production!

*Light meal and drink included

DX at the jewelry sales site, which is said to be behind other industries. In this seminar, we will invite companies that have succeeded in DX in the jewelry industry, introduce practical information based on abundant examples, and think about future jewelry sales.

CAD in the jewelry industry has revolutionized the manufacturing floor. Now that the OS of computer equipment is developing rapidly, CAD in the industry is going to have a big impact on sales as well as manufacturing sites. In this seminar, what is the latest technology that can be used for jewelry sales that can be made from the evolution of CAD? We will introduce you in detail and in an easy-to-understand manner while operating the actual screen.