The Bridal Diamond Sub-Committee of the Japan Jewellery Association is discussing countermeasures based on a survey of the actual status of purchases and non-purchases of diamond engagement rings, as well as the most recent market trends.The theme of the meeting is to suggest what can be done now to promote diamond engagement rings and to disseminate countermeasures in response to the current shift in customer awareness from "things" to "things". Facilitated by the JJA subcommittee in charge,; panellists are members representing the jewellery industry.

He will talk about how Japanese companies should aim to create luxury brands that sell even if they are expensive, and that have enthusiastic fans even if they are expensive.

【Language: Japanese】

通过过去5年AKOYA珍珠的市场价格走势和生产量的前景，分析对今后市场的影响。 
从事珠宝行业35年，作为发行「特选珍珠」的权威发行机构”PEPCA(日本珍珠输出加工协同组合)”的理事长，一起分享如何选购优质珍珠。 
 

Taobao is China's largest online shopping platform operated by Alibaba Group.

Continuing from last year, Alibaba Taobao's overseas jewelry industry managers will join JJF as a lecturer this year to introduce the latest trends in Chinese jewelry sales. This is a great opportunity to understand the latest trends in the Chinese e-commerce market, where consumption trends are changing after the pandemic, and explore business opportunities for Japanese jewelry companies. Do not miss it!

淘宝是中国线上最大的购物平台，必属于阿里巴巴旗下。今年，阿里巴巴淘宝的海外珠宝行业负责人会来到日本JJF。会对中国EC最新珠宝贩卖情况，日本珠宝的机会有哪些等进行介绍。期待大家的参加。

The highly acclaimed AGL Seminar Series is back for its fourth installment, designed to provide essential knowledge for the daily operations of retail stores and sales staff. This seminar offers a rare opportunity to delve into the world of pearls with insights from Mr. Atsumi's exclusive collection. Attendees will have the chance to view selected samples and expand their understanding of pearls. Get ready for four different sessions: Master the Art of Gemstone Identification, Discover the Allure of Garnet, Engaging Stories of Jade, and Deep Dive into Pearls. Don't miss this unique chance to enrich your gemstone expertise and boost your sales skills!

【Language: Japanese】

This presentation introduces fascinating and amazing gemstones that exhibit a variety of optical effects such as stars, cat's eyes, play of color, color change, and so on. In addition, examples of optical effects leading to identification results and GIA report notations will also be explained. 

【Language: Japanese】

Roy Trabin, with over twenty years of experience in the diamond and colored diamond industry in Japan, shares his unique insights and engaging anecdotes derived from his extensive career. He provides a clear explanation of why he established the Japan Fancy Color Diamond Association, the recent trends and future prospects of colored diamonds, and whether colored diamonds can be considered a viable investment.

Do not miss it the first time seminar in JJF.

【Language: Japanese】

Originality is important in jewelry design. 

Advances in CAD CAM have made it possible to create an increasing number of designs that were previously difficult to make. This time I will explain the production process for a ring, but rather than the usual process that begins with a design drawing, I will explain in detail the production process that makes use of the characteristics of CAD CAM and examine its possibilities. 

【Language: Japanese】

【Language: Japanese】