10:30 – 10:45
The Current Status and Market Growth of EPA and DHA Foods with Function Claims
Mr. Kenichi Yanagimoto, Manager, Functional Ingredient research section, Food Function R&D center, Nippon Suisan Kaisha, Ltd.
10:50 – 12:00
The Global Omega-3 Market: Understanding Market Dynamics and Consumer Attitudes
Ellen Schutt, Executive Director – GOED Omega-3
The global market for omega-3 fatty acids is dynamic and always evolving. Understanding these changes, as well as the needs of global consumers, is important to growing your business. Ellen Schutt will provide an overview of global market figures and trends in the world of EPA and DHA, and will also take a look at the international consumer and their health and wellness attitudes and behaviors. Ms. Schutt will share insights into what motivates consumers to purchase health products as well as provide tips for getting information about omega-3 benefits to consumers. The presentation will include:
• The global market for omega-3s — where is the growth
• Consumer attitudes about health and wellness — Japan and the world
• Influencers and messaging — how do you reach consumers
12:05 – 12: 30
Market Overview - Japan, Ingredient Market Overview
Mr. Takeshi Takeda, Managing Director, Global Nutrition Group (GNG)
*Understanding current situation of DHA & EPA users in Japan*
Analyze the growing DHA & EPA market through the results of the consumer
trend research.
Reveal the consumer image by focusing on what consumers expect and use
for DHA & EPA.