【F-0】  2月21日(水) 09:30~10:15

Content Marketing Strategy In 2023


Content Marketing Institute


Content Marketing Institute
Chief Strategist
Robert Rose 氏

There is one thing that all marketers must face in 2023 -  Content will never be a differentiator for your business.  However,a strategic operation of Content Marketing just might give you a competitive advantage. In this session you will learn how successful companies are developing a systematic approach for creating, managing, promoting, and measuring content marketing.  They are building media operations that help give them competitive advantage.


For more than 25 years, Robert has helped B2B marketers tell their story more effectively through digital media. As the Chief Strategist with The Content Marketing Institute, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as NASA, Dell, Hewlett Packard, Microsoft, Schneider Electric, and LinkedIn. Robert is the author of three books on Content Marketing.

BtoB分野でのマーケティングサービスにおいて25年以上のキャリアを持つロバートは、CMIのチーフストラテジスト(最高戦略責任者)としても活動をしています。フォーチュン100に選出される企業や、NASA, Dell, Hewlett Packard, Microsoft, Schneider Electric, LinkedInなどの世界的な企業など、これまで500以上の企業へマーケティング分野におけるその経験とノウハウを伝授してきました。また、コンテンツマーケティングにおける書籍も複数執筆しています。